Palo Alto Online: High-end Market Goes GlobalPalo Alto Online October 10, 2012
Realtors cast their nets wider to find right buyer.
The high-end housing market is drawing in clients from around the world. Ken DeLeon, the top agent in the country, is using the world-wide interest in homes in the Silicon Valley to his advantage, but advertising and directing sales initiatives directly to an international market, as well as young tech professionals in the area. DeLeon spends extra on marketing materials, and even makes a high end professional virtual tour of each home for clients to view online – appealing to buyers in both the tech industry and abroad.High-end Market Goes Global