Strategic Home Buying

Strategic Home Buying

Buying real property is one of the biggest investments you’ll ever make, and it has long-term financial ramifications. Oftentimes, this process can be frustrating and time consuming, and requires the buyers learn about market pricing, home inspections, mortgages and other legal documents.

At DeLeon Realty, we make the home buying process easier on our clients because our agents are highly trained, experienced, and salaried. Buyers can rid themselves of any concerns of agents who may be unskilled, inexperienced, or motivated by commissions. We also have an interior designer and a licensed contractor on staff to help our clients with post-home purchase questions or issues, including suggestions regarding potential improvements and finding ways to make your home functionally and aesthetically pleasing to fit with your personality. These are only a few of the complimentary services we offer our clients.

If you have a moment, please take a look at our Complimentary Service For Buyers below, which details our list of services for buyers. Please click on the links to learn more about each of our services.

Complimentary Service For Buyers

DeLeon Realty is committed to providing exceptional service to its clients. We invest time, energy, and money in all our clients. Below are the complimentary services DeLeon Realty offers to each of our buyers.

Enhanced Market Knowledge

Finding the right property, paying the right price, and closing escrow on the property of your choice are the most important elements to a successful real estate transaction. Our buyer consultants, who are on salary and not on commission, have enhanced market knowledge within their specialized cities and neighborhoods. Our agents are required to regularly monitor and tour the areas in which they specialize. You will not find any of our agents espousing knowledge “from Morgan Hill through San Francisco.” Before we permit our agents to work outside of our core area, they must demonstrate specific knowledge of those towns because we believe that localized knowledge is paramount to a successful transaction.

As a client, we will match you to one or more of our buyer consultants who are specialists in your city, or cities, of interest. Moreover, our agents work together to find the best house for you because they are motivated by your satisfaction, not by their commission.

Access to Ken DeLeon’s Market Insight and Connections

Ken DeLeon, founder of DeLeon Realty and a previously practicing attorney, is one of the top agents in the nation. In June 2012, The Wall Street Journal and REAL Trends, Inc. announced Ken as the nation’s #1 real estate agent because of his impressive $275 million in sales for 2011.

With a background in Mathematics and Economics, Ken has profound market insight into the various neighborhoods in the Silicon Valley. Additionally, as the top agent in Silicon Valley, Ken has extensive connections with other top agents in the Bay Area. Oftentimes, top agents share their upcoming listings with Ken before the properties go on the market. Further, Ken’s team receives incredible clout and name recognition when submitting offers for their clients.

As a client, you will have access to Ken’s market insight, connections, and off-market listings.

Detailed Negotiation and Deal Structuring Advice

The home buying process is not simple. There are many intricacies involved and only the best agents can understand the complexities and use them to their clients’ advantage. At DeLeon Realty, our knowledge and expertise give us the ability to weave through the home buying process and negotiate the best purchase price for our clients.

To ensure that our clients receive the best service, all of our buyer agents are required to undergo formal training in the art and science of negotiation. Our buyer agents are trained in-house by Michael Repka, the Managing Broker and General Counsel of DeLeon Realty, and by Ken DeLeon himself. Michael, with two law degrees, one of which is a graduate law degree (LL.M) in taxation, has both theoretical knowledge and applied experience: he completed a comprehensive graduate-level program in dispute resolution and has served as a court mediator. In addition, Ken took classes in advanced negotiation while attending U.C. Berkeley School of Law, and his education provides him with the necessary analytical skills perfect for negotiating and deal structuring.

As a client, our buyer agents will work with you to understand your specific circumstances, needs and financial situation. Prior to making an offer on a chosen property, we will have a detailed negotiation and deal structuring discussion with you. In our experience, being prepared, anticipating the seller’s actions, and having a negotiation plan prior to submitting an offer often put our clients at a great advantage, particularly in multiple offer situations.

Persuasive Offer Presentations

Listing agents and sellers consider many factors when reviewing offers. Certainly, the offered price and terms are important, but other intangible factors weigh in the analysis as well. For example, the professionalism and reputation of the buyer agent and the organization of the offer tend to indicate the likelihood of a smooth transaction. DeLeon Realty agents pride themselves on putting forth persuasive and powerful offers. From personal delivery to the material presented, everything is top quality.

Superior Understanding of the Contract

A contract, once executed by the buyer and seller, is legally binding on both parties. Knowing the terms in the contract and its meanings are important. Clients should not accept “you have to speak with a lawyer” when asking agents basic real estate legal questions. Case law supports the position that real estate agents are expected to understand and explain the legal consequences of a real estate transaction to their clients. Agents should be expected to know the ins-and-outs of the contract and all of its implications, particularly since they are paid very well, generally in commission, from the sale of a home.

At DeLeon Realty, all of our salaried buyer agents are required to undergo formal training on the purchase contract – both in-house and through external sources. In fact, we believe that it is simply not enough for an agent to know and understand what the contract says. What sets a great agent apart from a good agent is knowing what the contract doesn’t say, how it can be changed, and what risks are being assumed. The ability to utilize the real estate contract as a tool for better results further sets us apart from our competitors.

As a client, our buyer agent will work with you to answer questions relating to the contract and how best to use the contract to increase the chance that your offer will be accepted at the best price.

Post-Home Purchasing Assistance

DeLeon Realty goes above and beyond standard real estate transactions. We dig deep into the buying process with our clients to help alleviate the stresses of home buying. With such philosophy, DeLeon Realty provides our clients with assistance both before and after a home purchase. As a client, our interior designer and licensed contractor will help you with any changes you would like to make. We will also provide you with special pricing from our preferred vendors.

Interior Design

DeLeon Realty clients receive 3 free hours of interior design services from our professionally accredited interior designer. With years of experience, our interior designer will help you plan and design your new home. For example, our interior designer could make suggestions regarding potential improvements, find styles that fit your personality, transform your home living space with the furnishings you already own, and find ways to make your home more functional and aesthetically pleasing.

Handyman Service

With most home purchases, some home repairs are needed either before or after moving into the house. In order to allow our clients to comfortable settle into their new home, we provide 7 hours of free handyman services. With just a phone call, our handyman is ready to help you with any home tweaks you may need. 

Advantageous Pricing from Preferred Vendors

Due to our high volume of home sales, we have negotiated special pricing with many local vendors. More importantly, many of these vendors have worked with us for several years, so we feel confident in their integrity. As such, they are responsive and trustworthy, always putting our clients’ needs before others. There is no markup or other referral fee from any contractor who works with DeLeon Realty's clients; all savings are passed on directly to you.